Staying in front of borrowers is key
First Home Mortgage discovered that the key to increasing borrower conversion rates was to remove all roadblocks at the initial application stage and solve problems before they arise. By customizing applications based on service area, and even for individual loan officers, they were able to confidently direct borrowers to the Encompass Consumer Connect® portal knowing they’ll get all the correct information they need right from the start.
Having applicants upload complete documentation at the beginning is crucial for loan officers to quickly identify and deal with potential issues early in the process. With Consumer Connect, customers can also instantly engage with their loan officer, check the status of their loan, and upload and eSign documents securely. First Home now delivers a smoother borrower experience and has achieved an outstanding application-to-closed-loan conversion rate.
2023 ICE Innovation Award Winner
When First Home Mortgage won the 2023 ICE Innovation Award for Borrower Conversion – Best Application-to-Closed Loan Conversion Process, they were boasting the highest conversion rate for applications started among all Encompass Consumer Connect customers. As early adopters of Consumer Connect, First Home found unique ways to integrate the technology into their workflow and use it to simplify the lending process for both borrowers and their team.See all ICE innovation award winners