Aligned to win: Sales and Marketing strategies in 2023


From the series:
Women in Mortgage Technology: Leading the Future of Industry Innovation

Ensuring that your marketing and sales teams are in lock step is key to building a customer-first organization. By staying closely connected, you can drive more business organically, maximize the ROI of every dollar you spend, and better identify and address customer challenges. In episode 5 of our “Women in Mortgage Technology” series with Shred Media, we’re talking with ICE Mortgage Technology’s VP of Sales, Patty Canady, and VP of Demand Marketing and Communications, Sara Holtz, about proven strategies for creating and maintaining alignment between their two organizations. Join us to hear these leaders share their approaches for effective collaboration and how together they are developing meaningful, lasting relationships with their customers.


Information contained in this audio was obtained in part from publicly sources and not independently verified. Neither ICE Mortgage Technology nor its affiliates, make any representations or warranties, express or implied as to the accuracy or completeness of the information and do not sponsor, approve or endorse any of the content herein. All of which is presented solely for informational and educational purposes. Nothing herein constitutes an offer to sell, a solicitation of an offer to buy any security or a recommendation of any security or trading practice. Some portions of the preceding conversation may have been edited for the purpose of length or clarity.

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