Customer Success Story

Gold Star Mortgage leaves nothing to chance when making informed business decisions based on hard data.



Competitively entering a new market

Gold Star Mortgage launched Encompass® by ICE Mortgage Technology® in 2009 as the next step in their goal to work as efficiently as possible. Since that time, they've used the flexible platform to implement customized tools that have allowed them to:

  • Save time on total life of loan
  • Streamline loan delivery and execution
  • Gain a complete, end-to-end view of loan process
  • Improve data integrity

With a single system of record in place, and their lending processes running like a well-oiled machine, Gold Star was ready to take their data utilization to the next level. Developing sound expansion strategies has been an essential part of their growth. They've relied on data and analytics to inform decision making as they've taken on new markets. Insights™ by ICE Mortgage Technology provides GoldStar with a comprehensive view of the information they need to stay competitive, including business standards in their market, products and rates, and benchmarking information.

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The challenge

As Gold Star Mortgage grew, alongside a quickly changing mortgage lending industry, there was an urgent need for relevant, timely data that they could trust to build decisions around.

The solution

Gold Star leveraged Insights by ICE Mortgage Technology to bring near real time data about rates, benchmarking, regional market information, available products, and more - right into their Encompass®  environment.

"The responsible thing to do is take the good fortune that you had and reinvest for that next cycle to make sure that you’re positioned to compete, and data is a huge piece of that."

AJ Franchi,
COO, Gold Star Mortgage Financial Group

Benefits and results

Trustworthy data leads to effective strategies

Outgoing decisions are only as good as incoming data, which is why Gold Star chose to make fast access to timely data a top priority.

Data-driven decisions

Improved recruiting

Quick market analysis

Accurate performance view

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Learn more about how ICE Mortgage Technology is changing the industry and stay up-to-date with the latest tools and information.

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Gold Star Mortgage Insights case study

Video Series: "Top lender strategies to turn your data into money," featuring Gold Star Mortgage

Blog: Gold Star Mortgage uses data and analytics to outpace the competition

Gold Star Mortgage Encompass case study