Simplifile® is used by title agents, settlement agents, county recorders, and loan servicing organizations to streamline steps in the mortgage process. Simplifile technology facilitates the upload and scanning of recordable documents, supports the required indexing of those documents, and then routes those documents to the appropriate county. In addition, Simplifile aids pre-close, closing, and post-closing collaboration between mortgage lenders and settlement agents on documents, fees, as well as electronic signing and eNotarization.
In 2019, Simplifile was acquired by ICE (NYSE:ICE), a global data, technology, and market infrastructure company that designs, builds, and operates digital networks to connect people to opportunity. And in 2020, Simplifile officially became part of ICE Mortgage Technology, a division of ICE, along with Encompass® and MERS®. Over the past couple of years, the product, user experience, and engineering teams began looking at what they needed to do from a branding perspective to visually demonstrate that Simplifile was now a part of ICE Mortgage Technology, a division of ICE. We also looked at what Simplifile could bring to the table to enhance theICE Mortgage Technology Design System.
This screen on the eRecord Packages page is where most users spend their time in on simplifile.com. This is a dashboard where users launch most of their work and can check the status of their work. The Left Navigation Panel was a primary focus for branding and color changes, in addition to the primary actions (icons and buttons).
This is the same screen, restyled closer to the ICE Mortgage Technology Design System. The new navigation panel features branding updates and color treatment. Throughout the application, the primary interaction color has been updated, and is most noticeable on call-to-action buttons. Changes were made to our color palette and applied to various interface elements.
Here are the other UI design changes that were made:
- There was a font shift from Proxima Nova to Roboto, to make it more readable
- Interaction colors, call-to-action buttons, and links were updated to the ICE Mortgage Technology Design System
- The left navigation was updated to align with ICE Mortgage Technology Design System
- Branding changes were made in:
- Application
- Emails
- The public marketing website
These branding updates went live for Simplifile users on October 12th, 2021.
How can I find out more about Simplifile?
For more information, visit www.simplifile.com
How can I find out more about the Simplifile branding update?
For more information, see our recent blog post:
A Simplifile update: New look, new brand, same mission