The ultimate borrower communications strategy for mortgage lenders
What’s the best way to let prospects know you want their business, without those messages morphing from persistence to irritation? Do speed and channel of contact really make a difference in response and ultimately, conversion rates? We turned to science—in the form of a Velocify® study—to find out the answers. We then captured the analysis from that survey and identified proven strategies to both optimize your borrower engagement and maximize your team's productivity. With this eBook, our goal is to provide the insight you need to refine your own integrated strategy to increase conversion rates, customer satisfaction and make your loan officers more successful.