Episode 5: Aligned to win: Sales and Marketing strategies in 2023
Ensuring that your marketing and sales teams are in lock step is key to building a customer-first organization. By staying closely connected, you can drive more business organically, maximize the ROI of every dollar you spend, and better identify and address customer challenges. In episode 5 of our “Women in Mortgage Technology” series with Shred Media, we’re talking with ICE Mortgage Technology’s VP of Sales, Patty Canady, and VP of Demand Marketing and Communications, Sara Holtz, about proven strategies for creating and maintaining alignment between their two organizations. Join us to hear these leaders share their approaches for effective collaboration and how together they are developing meaningful, lasting relationships with their customers.